A trademark is a work, symbol, phrase or design that identifies and distinguishes the source of the goods or services. If a business has a business name and a logo or a tag line that is used in conjunction with the business name, then the company possesses multiple trademarks.

I typically recommend that businesses trademark the words of their name because the word mark provides the widest breadth of protection. However, in many cases, it also makes sense to separately trademark the logo and/or tag line for the entity.

Owning a federal trademark registration on the Principal Register provides you with several advantages, including:

  • Public notice of your claim of ownership
  • A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration
  • The ability to bring an action concerning the mark in federal court
  • The right to use the federal registration symbol ®
  • Listing in the United States Patent and Trademark Office’s online databases


  • Federal Trademark Services
  • Preparation and Filing of Federal Trademark Applications
  • Responses to Office Actions/Communications Issued by the Trademark Office
  • Requests for Reconsideration of Final Refusals Issued by the Trademark Office
  • Maintenance and Renewals of Trademark Registrations
  • Trademark Registration Amendments and Corrections
  • Sending and Responding to Cease and Desist Notices
  • Preparation of Assignments and Contracts involving trademarks
  • Recording Trademark Assignments
  • Trademark Licensing Agreements

Contact Ritter Law Firm in Oxford, Mississippi, when searching for trademarks and copyrights attorneys for your small business.